KRD Logo

DESIGN CLUB

Your brand's

WHO?

We are thinkers, doers, Kriators.

A tight crew of designers and makers. We combine craft with curiosity — good at systems, kinder to people, and occasionally distracted by odd hobbies.

Meet the team →

It's free of charge and we don't bite.

Back to Works

Hitting Every Note

Project Hero

Branding

The Playlist

The Playlist began as an initiative to create personal fragrances based on musical preferences. Now, our fragrances have since evolved to be an ode to the musical genre of your choice. Through a collaboration between the senses of sound and smell, our perfumes tell an intimate story of their wearer.

The Playlist's scents are designed to evoke the essence of each genre, embodying its melodic intricacies and emotional impression. Each of The Playlist's perfumes is complex, distinctive, and passionately constructed to resonate the tune of your life.

Time

14 Weeks

Discipline

Branding

Year

2024

Team

Vincent Tanvis
Gandhi Gultom
Natbel
Frederick Austin
Raven Ashley


Project ImageProject ImageProject Animation

The Playlist is a multisensory experience merging fragrance and music to help you craft your own self-expression. By combining the two unlikely senses of sound and smell, you can tell the story of who you are.

You may not remember a name, but you will remember a smell; you will remember a tune. An unexpected pair it may be, music and perfume have become a part of us — a window to catch a glimpse of people’s story as you pass them by. With this understanding of the human condition and bona fide craftsmanship, The Playlist provides you a way to compose your own unforgettable window. Whether you’re a Tchaikovsky, Fitzgerald or Morissey, we listen. We understand. We craft your orchestra to life with every fragrance.

The Playlist lets you hit every note. We make each and every one of them last.

Project Image

If you'd like to taste The Playlist's entry songs, go to Spotify and search for Andante, Ellington Mood, and High Voltage under the account "56". If you are having trouble finding them, relax, we got that covered for you. Scan these barcode below for the respective album. Don't forget to put your headphone on, enjoy!

Project ImageProject AnimationProject AnimationProject ImageProject ImageProject ImageProject ImageProject ImageProject ImageProject ImageProject Animation

AWARDS

London Design Awards (Gold)2024

Graphis Awards (Silver)2024